business

Bootstrap Marketing

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Research Report on Bootstrap Marketing and How to Market Your Business for Less.   Bootstrapping is the art of stretching your resources – financial and other resources – as far as they can go. Although the term is often applied to start-up businesses, any business can benefit from applying the ideas to activities such as […]

Public Relations

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Research Report on Public Relations Development and Strategy. Public Relations is the process of managing the relationship between a business, organisation or celebrity and their stakeholders or various publics. In an era when social media and the internet can destroy a reputation at the speed of light, arguably there has never been a more important […]